The new Seven-Seven clothing line designed by Goyo, the famous vocalist of the musical group ChocQuibTown, has been a success. A T-shirt from her collection was designed to contribute a percentage of its sales to theTecnocentro Cultural Somos Pacífico to help its sustainability since it is going through a difficult financial period.
Creo Consulting, rallied to help by seeking the support and generosity of Seven Seven, ChocQuibTown and the department store Falabella, to launch this collection in Bogotá and Cali to benefit this important initiative. On April 12th the collection was launched in Cali at the Seven Seven store in the Jardin Plaza shopping mall. In attendance were the ChocQuibTown artists, Goyo, Tostao and Slow, the Somos Pacífico’s young salsa dancers, the musical group Kilele, as well numerous guests and the general public.
Seven Seven also donated to the Tecnocentro 10% of the proceeds of the sales during the event. In addition, the original artwork of the t-shirt, created by the artist Minizuka, was auctioned off for the benefit of Somos Pacífico.